FOODTRUCK · BELGIUM, FRANCE, LUXEMBOURG, THE NETHERLANDS & GERMANY
A good opening does two things: it draws people who would not otherwise have come, and it keeps them long enough to see what you are opening. A truck serving pastéis de nata on the pavement does both, and it is visible from a distance.
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Many shops spread their launch over a whole weekend, sometimes three days. The truck can come back each day, but every visit is a separate booking with its own travel: we do not leave the vehicle parked on site overnight. In that case it is better to concentrate resources on the Saturday afternoon, which almost always doubles the Friday, than to spread a budget over three half days with no effect.
Both formats exist and they do not ask the same thing. A giveaway offered by the business is ordered in advance, in pieces, and ends when the stock runs out: simple and predictable. Selling to the public requires a permit and a till, and that changes the nature of the event. Tell us at quote stage which one you want: you cannot switch from one to the other on the day.
A shop opening is decided on the pavement: people slow down, look, and walk on. A counter outside gives them a reason to stop, and a short queue attracts more, which no poster does. Service runs over three or four hours rather than one, to cover several passing flows during the day. A pitch on the public road requires a municipal permit, to be obtained before you book.
Company openings run to a different rhythm: a guest list, a fixed schedule, speeches. The truck sets up in the yard or on the car park, serves after the speeches, and stays clear of the moment when everyone is listening. Plan the guided tour before dessert, never after: once the counter opens, nobody follows the guide.
At an opening, the picture that travels is rarely the ribbon. It is more often a queue at a counter, or someone eating standing up and laughing. If you have a photographer, tell them the truck is there, and place it so your sign is in frame. We do not interfere with your communication, but the pitch decides what will be visible.
A truck parked at your door is visible from the street, which a buffet indoors never is. Passers-by stop, come in, and you end up talking to people your invitation never reached. In practice, a queue at a counter does a better job than a banner.
We work at shop openings, office inaugurations, showroom open days and building handovers. The truck runs outside a space that is still empty, with no kitchen available: all it needs is an ordinary power socket.
On public land, occupying the pavement or a parking bay requires a municipal permit that you must apply for: lead times vary from one Brussels commune to the next. On private land, your own agreement is enough. Tell us where you stand and we will adapt the format and the vehicle.
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No. The vehicle’s livery does not change and we do not apply third-party branding. You are welcome to set up your own signage next to the counter, on your own pitch.
Only with a municipal permit, requested by you, usually two to three weeks ahead. Without it we set up on private ground: a yard, a car park, or a driveway with the owner’s agreement.
Yes, by ordering the matching batches: every 100 pieces includes one hour on site, and an extra hour costs €60. The configurator works it all out before payment.
You do, as the organiser: it is tied to your address and your event. We give you the technical details about the vehicle that the administration will ask for.
Yes. Every 100 pieces includes one hour on site, and you can add hours at €60 each. For an open day, budget generously rather than tightly.
Yes, with VAT and your company number, checked automatically at order time. A Peppol electronic invoice is available as an option if your organisation requires one.
Yes, and that is the most common booking: the dessert food truck serves the dessert, not the meal. Orders start at 100 pieces, in steps of 100, at €3,90 incl. VAT per piece, transport included, from €490,00 incl. VAT in Brussels. Every 100 units includes one hour of service.
The configurator gives you the exact price, travel included, before any commitment.
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